Malayna Struckman

Malayna Struckman
Malayna loves the hospitality industry, event planning, social media and outstanding customer service. She has spent the last 25+ years inspiring both FOH and BOH staff members to perform at higher levels. Malayna is passionate about ShiftNote and how it can help grow your business and improve your day to day operations with shift to shift communication. When not at ShiftNote, Malayna enjoys spending time with her family, socializing and exploring new restaurants.
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Recent Posts

4 Ideas to Increase Mother's Day Restaurant Sales

Posted by Malayna Struckman on May 7, 2018

What better way to celebrate Mother’s Day than to take your mother out for a special meal? This is the thought that many dads and children have when planning the best way to shower their mother with appreciation and affection for the holiday. Capturing Mother’s Day sales can be tricky with the

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Topics: restaurant holiday tips

The Traditions and Best Dishes of Cinco de Mayo

Posted by Malayna Struckman on May 2, 2018

Feliz Cinco de Mayo! The holiday has gained popularity in the US and Canada for the delicious dishes and tasty frozen beverages. But the origins of this holiday go back further. The food traditions and history that helped establish the holiday outside of Mexico give us insight into why Cinco de

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Topics: restaurant holiday tips

7 Tips to Make Your Menu Design Even Better

Posted by Malayna Struckman on March 22, 2018

Note: We recently published a post on menu design. We thought we’d take it a step further and offer additional tips to make your menu design even better. Tune in!

As a restaurant leader, driving profits is your goal. While many areas of your

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Topics: restaurant management

Fall for These 4 Ideas to Grow Sales on Valentine's Day

Posted by Malayna Struckman on February 5, 2018

Valentine’s Day is a holiday full of love and adoration for that special someone in your life. One of the most common ways to celebrate this love is to go out for a nice meal and exchange presents, perhaps even experience a proposal or two! For restaurant owners, this holiday is not only about

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Topics: restaurant holiday tips, restaurant management

The Most Effective Communication Strategies for Managers

Posted by Malayna Struckman on January 3, 2018

Think of any situation from your personal or professional life that has gone sour. Most every instance stems from one thing… Lack of, or poor communication.

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Topics: shift management tool, Tips & Ideas

Holiday Marketing Ideas To Drive Foot Traffic This Season

Posted by Malayna Struckman on December 20, 2017

While the stores are slammed over the holidays, sometimes restaurants have a harder time drawing guests. ABC News reports 40% of a store’s annual revenue may come during the holiday shopping season, but restaurants might slowdown due to dining at home. While not every restaurant will

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Topics: Tips & Ideas

How to Celebrate Veteran's Day All Year Long

Posted by Malayna Struckman on November 7, 2017

Veteran's Day is November 11th, a holiday that honors the brave men and women who fought for our country. Veterans are a rare breed of people that were willing to sacrifice everything for the good of the nation. While the holiday is an important one to say thank you to this

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Topics: Tips & Ideas

6 Facts About Daylight Savings Time

Posted by Malayna Struckman on October 30, 2017

It is that time of year again, quite possibly everyone’s least favorite time of year (besides tax season). Daylight Savings Time ends on November 5th, meaning we all have to “fall back” and gain that extra precious hour of daylight (and of sleep!). With the irritation of waking up an hour earlier and being more tired than usual for a

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Topics: Industry News, Tips & Ideas

Restaurant Experts You Must Follow In 2017

Posted by Malayna Struckman on August 9, 2017

Running a restaurant is not easy. Every year the challenges seem to increase from ways to get people in your door to how to train and retain your staff. Finding time to do the research to make the best decision for your business is difficult. Instead, leave it to the experts!

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Topics: Industry News, Tips & Ideas

The Five-Minute Guide to Boost Your Business With Online Reviews

Posted by Malayna Struckman on May 23, 2017

While back-of-the-house operations like employee shift scheduling are key to success, equally important are your restaurant marketing strategies.

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Topics: Tips & Ideas

5 Online Restaurant Marketing Ideas To Drive Tons Of Foot Traffic

Posted by Malayna Struckman on May 16, 2017

It’s always a good time to freshen your promotional strategy, especially as only 50% of restaurant and hospitality businesses survive within the first five years. While it’s certainly possible to overcome this scary statistic, owning and operating a business does

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Topics: Tips & Ideas