An Effective Restaurant Marketing Strategy Needs More Than Just Great Food

Posted by Hannah Hambleton on October 8, 2019

Every restaurant needs to have a great menu. But for great restaurant marketing, restaurants need to offer their guests more than just great food to be able to compete. Added value, genuine storytelling, and engaging marketing strategies are also essential for your restaurant to succeed. We’ll take a look at how you can add some magic to your restaurant’s marketing mix; creating a loyal base of customers that keep returning.

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Topics: restaurant marketing tips, tips for restaurant owners, restaurant management

6 Things to Include in a Restaurant Business Plan

Posted by Angela Baker on September 16, 2019

Setting up a new restaurant is no easy task. There's a lot to consider in order to ensure your business will be successful. So let's start from the beginning, one of the most important aspects of opening a restaurant is creating a proper business plan.

If you don’t know how to set up a business plan for your restaurant, no need to worry - we got you covered! Keep reading to learn what to include in your business plan before opening your new restaurant.

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Topics: restaurant marketing tips, restaurant operations, tips for restaurant owners, restaurant management

Restaurant Marketing Promotions for Back to School That Actually Work

Posted by Jacey Lamb on August 13, 2019

It’s back to school season yet again, which means families are busier than ever. Here comes the fall activities and parents turning into taxi cabs. And don’t forget about all the busy teachers grading homework and coaching football. How does this relate to your restaurant, you ask? Well, you can take advantage of the back to school season and increase your restaurant sales if you adjust your marketing! Keep reading to find out what works to increase sales during these busy bee back to school days.

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Topics: tips for restaurant owners, restaurant management, sales strategies

10 Causes of Employee Turnover and How To Correct Them

Posted by Jacey Lamb on June 11, 2019

Employee turnover. Every employer’s nightmare, amiright? If you think turnover rates are improving, I hate to break it to you, but you’re wrong. According to the Bureau of Labor Statistics, total turnover rates in 2018 were 44.3%. Yes, you read that right. But that’s an average of all the industries. Total turnover for the hospitality industry was 76.7% in 2018. If you’re internally crying right now from those statistics, don’t worry. Let me wipe those tears and fears away by explaining 10 common, but fixable, company turnover mistakes.

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Topics: restaurant management

This Simple Rule Massively Impacts Your Sales

Posted by Jacey Lamb on May 29, 2019

Sales forecasts can be stressful to say the least. But what if we told you that you could be focusing on less and achieving more? We've heard many theories over the best way to manage sales forecasts - some can be helpful, others not so much. Here at ShiftNote, we believe in Pareto's Principle - also known as the 80/20 rule. Trust us, this rule can be seen everywhere in a business. In fact, it's so prominent that it can and will help managers focus on the most important contributor to success (profits, of course)!

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Topics: sales management tools, sales team, shiftnote tips, Tips & Ideas, wait staff sales, shift management tools, restaurant management, sales strategies

Memorial Day Restaurant Sales Strategies that Actually Work

Posted by Jacey Lamb on May 9, 2019

Hello Summer, we missed you. Summer is the season of sunshine and sales, am I right? As a restaurant, it's VITAL to be prepared for these amazing months since summer is a big opportunity to capture more sales. A good way to kickstart your sales is to use Memorial Day to its fullest. Usually when you start out strong, you can finish strong!

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Topics: tips for restaurant owners, wait staff sales, shift management tools, restaurant management, sales strategies

Restaurant Experts You Should Be Following in 2018

Posted by Leigh Anne Thompson on April 18, 2018

Being a restaurant manager is no easy feat. Challenges in the workplace are ever-present – from developing smart systems, hiring and retaining good workers and training, to restaurant layout and menu preparation, and employee management, every day is filled with unique situations and

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Topics: restaurant management

7 Tips to Make Your Menu Design Even Better

Posted by Malayna Struckman on March 22, 2018

Note: We recently published a post on menu design. We thought we’d take it a step further and offer additional tips to make your menu design even better. Tune in!

As a restaurant leader, driving profits is your goal. While many areas of your

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Topics: restaurant management

How To Reduce Your Restaurant Employee Turnover

Posted by Larry Struckman on March 14, 2018

Did you know... the average voluntary employee turnover rate is 12.8% for all industries, while involuntary turnover rate is 17.8%, according to Compensation Force? Employee turnover is on the rise, and it has a huge impact on your business financially and emotionally.

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Topics: restaurant management

New Hire Tips for Younger Workers - How to Spot and Treat Them

Posted by Larry Struckman on February 13, 2018

By internet research counts, 75,000,000 millennials are joining the workforce.  In 2017 this group may have become the majority of your workforce. Young workers are a new breed of employees that managers in any industry frankly don’t quite know how to identify, manage, and communicate to. It’s a

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Topics: restaurant management

Fall for These 4 Ideas to Grow Sales on Valentine's Day

Posted by Malayna Struckman on February 5, 2018

Valentine’s Day is a holiday full of love and adoration for that special someone in your life. One of the most common ways to celebrate this love is to go out for a nice meal and exchange presents, perhaps even experience a proposal or two! For restaurant owners, this holiday is not only about

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Topics: restaurant holiday tips, restaurant management

Simple Menu Changes to Capture More Lent Sales

Posted by Larry Struckman on January 31, 2018

The Lenten holiday can be a tough menu month for restaurants. There are many food limitations for those who observe this holiday and some may be frustrated with the lack of menu items for them to choose from when dining out. But there is a reason to love this holiday (and not just because it is the same day as Valentine’s Day!) - it is a great

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Topics: restaurant management, sales strategies